Audience & goals Who's in the room, and what does each of them need to see to call this a win? Menu 3–5 topics offered up front, in the audience's language, for them to prioritise. Situation slide One slide/statement restating their problem, agreed before touching the product. Core flow — per menu item Show the end result first → work backwards to how it's achieved → pause for reaction/questions before moving on. Conversation prompts Planted questions at 2–3 points to keep it dialogue, not monologue: "does this match how your team would actually use it?" Backup plan What you switch to if the live environment fails — named in advance, not improvised. Close Recap what was shown, what was agreed as valuable, and the specific next step — sent in writing same day.