High power / high interest Manage closely — your economic buyer and champion usually live here. Highest engagement frequency. High power / low interest Keep satisfied — brief, infrequent, numbers‑first contact. Often the CFO or a compliance/security sign‑off. Low power / high interest Keep informed — your day‑to‑day champions and users. Give them the most supporting material to sell internally. Low power / low interest Monitor only — don't over‑invest here. Per stakeholder, capture Name & role → Power (H/L) → Interest (H/L) → What they personally win if this succeeds → Engagement plan → Last contact date.